Perhaps you’ve seen the new billboard with a picture of a huge caramel sticky bun, along with the caption, “Life is too short for oatmeal.” A red Quick Trip Convenience Store logo is affixed in the corner.

See the previous post on junk food-as-addiction. Ironically, when we took offense to the billboard message, somebody told us to “lighten up.”

If life is too short for oatmeal, it’s likely shorter still for sticky buns. Death due to poor diet and physical inactivity rose by 33 percent in the past decade and may soon overtake tobacco as the leading preventable cause of death.