In this period of worldwide political and economic turmoil, one of the hottest topics out there is happiness. Hardly a day goes by when someone isn’t releasing a book, publishing a study, blogging or lecturing on this most elusive of subjects: what happiness is, what it isn’t, why we want it, how to get it, who has it, and who doesn’t.

It hardly stops there. There are those who explain why we should forget happiness and pursue melancholy instead, how happiness is nothing but neurochemical reactions, how it’s not okay to be a happy suicide bomber, and so on. An entire happiness industry is evolving before our screen-blurred eyes. Soon you will be able to major in Happiness Studies in college, if you can’t already. If you are unhappy, you can hire a Happiness coach.

Where does it end? Somewhere, I hope. Read more in The Drift.